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Essential international business etiquette practices - at your fingertips

  • What drives local economies in the BRIC countries (Brazil, Russia, India, and China)?
  • What common hand gesture is considered offensive in Saudi Arabia and Dubai?
  • What safety precautions are essential when traveling in Nigeria?

Answers to these and other questions aren't just trivia; they're vital information for executives, managers, sales and marketing specialists, and other people who carry your organization's name and reputation around the world.


Success in the global marketplace begins with an expert understanding of international business etiquette, practices, and cultural cues. Without it, businesses and organizations cannot develop a competitive network of customers, suppliers, and, most important, talent.

The digital reference for business without borders Kiss, Bow, or Shake Hands delivers vital information -- and downloadable content for on-the-go access -- to professionals who are working abroad, traveling for business, or managing global teams from a domestic location.

Includes more than 70 country profiles --- each with interactive maps and vital cultural knowledge, including

Background and Culture — history, government, language; values, decision-making style

Tips on Doing Business — local style, typical business values

Protocol — greetings, forms of address, dress, dining, gifting conventions

Business Practices — importance of punctuality, negotiation practices, entertaining

Key Phrases in Local Languages — with audio to ensure correct pronunciation

Interactive Maps and Vital Facts Summaries — Presented in English and Spanish

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